SEO stands for "Search Engine Optimization." It is the process of optimizing a website and its content to improve its visibility and ranking on search engine results pages (SERPs) for specific keywords and phrases. The goal of SEO is to increase the quantity and quality of organic (unpaid) traffic to a website from search engines.
SEO involves a variety of techniques and strategies, including on-page optimization, technical optimization, and off-page optimization. On-page optimization includes optimizing a website's content, structure, and HTML code to make it more search engine-friendly. Technical optimization involves optimizing a website's technical elements, such as its site speed, mobile-friendliness, and security, to ensure a better user experience. Off-page optimization involves building backlinks to a website and increasing its social media presence to improve its authority and credibility.
SEO is an important part of digital marketing and can help businesses improve their online visibility, increase website traffic, and generate more leads and sales. However, it requires ongoing effort and constant monitoring to maintain and improve a website's search engine ranking.